Digital Marketing Executive

Mumara is looking for a creative, analytical, and results-oriented Digital Marketing Executive who can strengthen the company’s online presence, improve organic search visibility, increase relevant website traffic, generate qualified leads, and support overall business growth.

The ideal candidate must have at least 2–3 years of practical experience in digital marketing, with strong knowledge of Search Engine Optimization. The candidate should understand how to plan, execute, monitor, and improve digital marketing campaigns across search engines, websites, blogs, social media platforms, email channels, and paid advertising networks.

The Digital Marketing Executive will work closely with the content, design, development, product, and sales teams to create campaigns that attract the right audience, improve engagement, and convert visitors into potential customers.

• Develop and execute digital marketing strategies aligned with the company’s business and marketing goals.
• Plan and implement on-page SEO, off-page SEO, technical SEO, and content SEO activities.
• Conduct keyword research based on search intent, competition, relevance, and business value.
• Optimize website pages, landing pages, blog articles, headings, URLs, title tags, meta descriptions, images, and internal links.
• Monitor keyword rankings, website traffic, indexing status, backlinks, and organic search performance.
• Create and manage content plans for blogs, landing pages, social media posts, email campaigns, and promotional materials.
• Coordinate with content writers, designers, and developers to produce engaging and SEO-optimized content.
• Manage the company’s social media presence across LinkedIn, Facebook, Instagram, X, and other relevant platforms.
• Prepare and maintain social media content calendars based on marketing campaigns and business priorities.
• Support the planning, execution, and optimization of paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Perform competitor research to identify new SEO, content, social media, and digital marketing opportunities.
• Track website traffic, audience engagement, leads, conversions, and campaign performance.
• Prepare weekly and monthly marketing reports with clear insights and practical recommendations.
• Support lead-generation campaigns for Mumara’s products and services.
• Work with the development team to resolve technical SEO, website speed, indexing, crawling, and Core Web Vitals issues.
• Assist in improving landing page performance and campaign conversion rates.
• Monitor online brand mentions, customer feedback, reviews, and audience engagement.
• Maintain consistency in branding, tone, messaging, and visual communication across all digital platforms.
• Stay updated with search engine algorithm changes, digital marketing trends, marketing tools, and industry best practices.

• Minimum 2–3 years of professional experience in digital marketing and SEO.
• Strong understanding of on-page SEO, off-page SEO, technical SEO, local SEO, and content SEO.
• Ability to conduct keyword research and evaluate keywords based on search intent, volume, competition, and conversion potential.
• Practical experience with Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Moz, Screaming Frog, or similar tools.
• Experience in planning, reviewing, and optimizing website content, blog articles, landing pages, and marketing copy.
• Experience managing business social media pages and creating platform-specific content and campaigns.
• Ability to plan, launch, monitor, and improve organic and paid digital marketing campaigns.
• Strong ability to understand website traffic, rankings, engagement, leads, conversions, and campaign performance data.
• Basic knowledge of HTML, website structures, redirects, canonical tags, sitemaps, robots.txt, schema markup, mobile usability, and Core Web Vitals.
• Basic or intermediate knowledge of Google Ads, Meta Ads, LinkedIn Ads, audience targeting, remarketing, and campaign optimization.
• Basic understanding of email marketing, audience segmentation, lead nurturing, and marketing automation.
• Strong written and verbal communication skills with excellent attention to detail.
• Ability to develop creative campaign ideas and identify new opportunities for digital growth.
• Ability to manage multiple tasks, campaigns, deadlines, and reporting requirements.
• Comfortable working with designers, developers, content writers, sales teams, and product teams.
• Strong analytical and problem-solving skills.
• Confident, professional, self-motivated, organized, responsible, and target-oriented.
• Willingness to learn new marketing tools, platforms, technologies, and industry practices.

• Competitive monthly salary with performance-based incentives.
• Commission opportunities based on qualified leads and successful sales.
• EOBI and Provident Fund benefits as per company policy.
• Annual, casual, and medical leave entitlements.
• Professional training on Mumara products, sales communication, and client handling.
• Career growth opportunities within the sales and business development department.
• Modern, friendly, and collaborative office environment in Lahore.